Digital advertising in 2019 witnessed a 26% increase from 2018 to reach Rs. 13,683 crore, where the overall advertising growth was 9.4% as per the report by Dentsu Aegis Network. The digital marketing sector is booming and expecting to grow at 27% in 2020 to cross the 17,000 crores mark. In 2020, India has around 700 million internet users, and the numbers are expected to grow to over 970 million users by 2025. If you are serious about Instagram, learn digital marketing from top institutions and get an edge over your competitors.
This shows how the market is expanding and how it is expected to expand in the next few years. So, the opportunity is huge and how marketers are going to use it changes everything.
Advertising in the Pre-Internet Era
During pre-internet days, advertising was carried out via television, billboards, and radio advertisements. Advertising used to be very different than how it is today. Door-to-door advertisement and word-of-mouth publicity was playing a vital role in marketing. When the internet happened, everything changed. Now we can easily advertise our product or service in front of millions of people without going out of the office, without even talking to anyone.
How much time do Indians spend online?
Indians use the internet to do almost everything these days. Online learning, posting on social media, watching Netflix, reading e-books, playing video games, paying bills, and everything is possible online, so the amount of time Indians spend online is increasing gradually. India is outgrowing China as one of the leading markets for internet consumption.
Even though TV is still the most popular entertainment source, with 58.7% of people prefer TV over other sources, Digital is also catching up. Indians spend around 1 hour and 29 minutes every day on average on Digital.